Don’t worry young executives and entrepreneurs, there’s hope. If you’re running a business or building an audience you don’t have to disappear into the void of shattered dreams because you’re too afraid to branch out into cyberspace, and you don’t have to censor every word you say to avoid a boycott. Maintaining positive public relations in a fast-paced, overly connected world is all about listening to the public and finding the balance between giving them what they want, and doing what’s best for your business.
Consumers today want value. It could be a company selling them high quality product, it could be a meaningful message with substance that’s shared, or it could be tapping into their most base desires by giving them what they want, when they want it. “Keeping up with the Kardashians” is hardly quality television. It’s a show about famous people doing less than ordinary things, but people are addicted to it because they don’t hide who they are. They put their lives in front of the public selling an image of celebrity that connects with viewers.
There’s no inherent value in what they display, they’re not exactly ideal role models, but we value our time. We don’t always like getting caught up in fiction and storylines. This is why Kim, Khloe, Kylie, or (why do I know them!?) will update their Twitter every hour because they know how important it is to involve their audience into their personal world because it makes it YOUR world, too.