So where does that leave the rest of us? For those of us not blessed with a bankroll of cosmetic surgery appointments penciled in? Where does this leave those businesses out there that don’t have sex appeal, make-up endorsements, or fashion runways to showcase their product? This is the beauty of online public relations. You don’t have to sell your body, you don’t have to sell your soul, you just have to sell something people want.
The public needs to connect to businesses just as bad as they need to connect to us. In order to get higher quality product we check user reviews online, we go to message boards to talk about what we want as consumers, we utilize customer service chats for immediate billing or service help, and we pay close attention to the big picture stuff, too.
Is this a company that cares about family values? Does this company give back to the community? Does this company create jobs or take them away from others? The public has choices now and that’s probably the biggest difference between now and before Google. Businesses don’t have to go door-to-door anymore but they still need that personal interaction. That’s why it’s so important that we utilize these networking outlets and do so positively, with care, and with intent, because there’s always ways to grow our businesses while benefiting the public, too.